Türkiye’s dietary supplements market grew by 56.7% year over year to TL 29.9 billion in 2025, according to IQVIA, with magnesium, vitamin D, iron, and omega-3 products driving much of the market’s expansion.
Türkiye’s dietary supplements market expanded significantly in 2025, reaching TL 29.9 billion after posting 56.7% annual growth, according to IQVIA. Rising consumer interest in preventive healthcare and healthy living contributed to increased demand, particularly for magnesium, vitamin D, iron, and omega-3 supplements.
Türkiye’s dietary supplements market reached TL 29.9 billion in 2025, representing 56.7% year-on-year growth in value, according to market data released by IQVIA.
The market’s expansion reflects increasing consumer interest in preventive healthcare, healthy lifestyles, and nutritional wellbeing. According to the data, demand was particularly strong for magnesium, vitamin D, iron, and omega-3 supplements, which were among the fastest-growing product categories during the year.
Preventive healthcare drives market growth
Growing awareness of preventive health, healthy aging, and nutrition has contributed to rising demand for dietary supplements in Türkiye. Industry analysts also attribute the market’s expansion to broader consumer interest in wellness and self-care products.
As awareness of nutritional deficiencies and healthy lifestyle practices increases, dietary supplements continue to gain prominence within the consumer health sector.
Vitamins and minerals lead demand
IQVIA’s market data indicate that products containing magnesium, vitamin D, iron, and omega-3 fatty acids accounted for a substantial share of the market’s growth.
These supplements are commonly used to complement normal dietary intake, although healthcare professionals emphasize that individual nutritional requirements vary and supplementation should be based on medical advice when appropriate.
Supplements are not medicines
Dietary supplements are intended to supplement the normal diet by providing vitamins, minerals, fatty acids, botanical ingredients, or other nutrients. They are regulated separately from pharmaceutical products and are not approved as medicines for the treatment or prevention of disease.
Healthcare professionals recommend consulting a physician or pharmacist before starting supplementation, particularly for children, pregnant or breastfeeding women, older adults, individuals with chronic medical conditions, or those taking prescription medications.
Why It Matters
The continued expansion of Türkiye’s dietary supplements market reflects changing consumer attitudes toward preventive healthcare and wellness. As supplement use becomes more widespread, evidence-based consumer education, appropriate regulatory oversight, and professional guidance remain essential to promote safe and informed use.
Frequently Asked Questions
What are dietary supplements?
Dietary supplements are products containing vitamins, minerals, fatty acids, botanical ingredients, or other nutrients intended to supplement the normal diet. They are not classified as medicines.
Why did the market grow in 2025?
According to IQVIA, increasing interest in preventive healthcare, healthy living, and nutritional wellbeing contributed to the market’s 56.7% growth.
Which supplement categories grew the most?
Magnesium, vitamin D, iron, and omega-3 products were among the leading contributors to market growth in 2025.
Can dietary supplements replace medical treatment?
No. Dietary supplements are designed to complement a balanced diet and should not be used as substitutes for prescribed medications or evidence-based medical treatment.
Source: IQVIA
